By Sarah Welch, co-chair, professional development committee
At July’s YNPN discussion group, we asked everyone at the table to come up with one social media strategy that works well for their organization. None of us seemed to want to claim the “expert” title, but through this sharing process, we learned a lot about what works and doesn’t work in managing social media for a small non-profit. Here are ten tips for managing a Facebook page that stood out to me:
- Look for examples of organizations that are doing social media well and model after them.
- Post photos for way more engagement and reach than any other type of post.
- Careful about posting through third-party apps like HootSuite, which tend to have less reach than posting directly through Facebook.
- Commit to posting consistently. Set a reasonable schedule for managing social media and build it into your workweek. Schedule your posts.
- Have more than one administrator who is trained to manage the page.
- If you mention an organization or someone who likes your page in a post, make sure you tag them. If you’re struggling to tag an organization, look at the end of its Facebook page URL, not the organization name on the actual page.
- Consider the “boost post” option as a cheap way to increase your reach if it’s for something specific like an event.
- Acknowledge funders, board members and others connected to your organization.
- Be friendly with your neighbors. Share their posts and they’ll hopefully share yours.
- Think about your goals: Why are you on this platform and is it reaching the audience you really want to engage?
What other tips would you offer based on your experiences managing a Facebook page?