Rachel Vogel Quinn published Storytelling Secrets and Secrets in Storytelling in Blog 2018-11-13 09:38:33 -0800
Based on the YNPN Des Moines Discussion Group: Confidentiality in Storytelling on November 8, 2018
During the past five years, the marketing world has woken up to what writers and readers everywhere have always known: People crave stories. And storytelling is often way more effective than data when it comes to convincing donors to give, because it builds on emotion, empathy, and trust—universal human values.
In our number-centered world, that means stories have real ROI, as this chart by Michael Brennan, CEO of Marketing Insider Group shows.
In the nonprofit world, stories are extra effective, but they can also be extra tricky, especially when you’re writing about people with lived experience of poverty, trauma, or abuse. You must walk the fine line between telling a good, true story and respecting the wishes and safety of your subject.
Here are a few tips to get you started:Read more