Guest post by Macy Koch, Director of Digital Strategy for Brand Driven Digital. Check out details about their upcoming Social Brand Forum and enter for a chance to win one of five free tickets thanks to Des Moines Radio Group.
As a staff member at a nonprofit, you may often be pulled in many directions. From posting on social media to organizing volunteers, your job includes many moving parts. Thankfully, there are plenty of digital tools to help.
We all know the basics, but there are a few that I often recommend to clients that many brands aren’t fully utilizing, especially nonprofits. Here are 3 examples with organizations putting them into action:
Amazon – If your nonprofit accepts donations, having the means for a user to donate when it’s most convenient for them is key. Amazon makes this easy for nonprofits looking for physical donations with the use of their wish list feature. The Animal Rescue League of Iowa is a great example for a brand that has taken full advantage. If someone wants to donate dog food, they can click, purchase, and have the items shipped directly to the ARL. Extra Amazon perk: If a supporter wants to go one step further, users can use Amazon Smile and have .5% of all purchases they make on Amazon go to the rescue, as well. (Link to learn more.)
USTREAM – Social media has taken off with behind-the-scenes photos and live-blogging. Both allow followers and fans to be a part of the action. The digital platform, USTREAM, can enable this in video form. Any nonprofit can use the platform to create a digital “TV channel” for fans to view. Their smartphone and tablet apps allow you to broadcast live from anywhere, anytime for a low cost. The options are endless on what can be streamed – conferences, fundraisers, protests, and even board meetings. The Colorado Health Symposium, for example, uses the tool to showcase keynote speakers at their yearly event. (Link to learn more.)
BuzzFeed – The site that we may all be guilty of spending too much time on is an often-overlooked platform for nonprofits. A portion of the site is BuzzFeed Community, a place where anyone can post “awesome lists and creations”. Bruce Braley’s team used the platform perfectly for an educational post on how to vote early in the upcoming election. The key for this piece was knowing who their audience was, how they choose to be communicated to (hello GIFs), and how they could still get the most important information out. No matter how the election turns out, this piece of content was a definite win. (Link to learn more.)
Want to take your social media skills to the next level? Enter a giveaway sponsored by the Des Moines Radio Group for a free ticket to Social Brand Forum, happening Sept. 25 & 26 in Coralville.