Infographics: Before the Design

Guest post by Holly Baumgartel, Senior Creative Designer for a non-profit organization in Des Moines, Partner and Designer for Admiria, a hub of creative professionals, and a design contributor for CREATE Design Studio.


Did you know that 90 percent of information transmitted to the brain is visual? Over the past few years, the shift in use to predominately digital media has made infographics a popular way to present large amounts of data. People are visual beings, and with less time to absorb what we see in our inboxes, on social media, and on the web, infographics make perfect sense!

There are a few things to consider before the illustrations, color palette, and configuring the charts. A good infographic starts with strong data that tells a story. Below are three components to consider before you begin designing your infographic:

1. Tell A Story
If your data is boring or doesn’t add real value to the reader, you’ll lose them. Not many people have the desire or time to read a stack of statistical information, even if it is visually appealing. The best way to keep your reader engaged is to tell a story. Take it back to first grade basics. It should have a beginning, middle, and end.

2. Compelling title 
It is important to hook your reader immediately so they don’t move onto the next thing. Spend some extra time brainstorming a title that is creative and worthy of their attention.

3. Call to action
Infographics are not just to inform. Make the most of your visual real estate by adding a call to action, whether that is volunteer opportunities, donations, or a pledge. Think about your audience and what the purpose is behind creating this piece.

If your non-profit doesn’t have a designer or can’t afford to hire one, below are a few websites that will arm you with the tools to create your own.





Bonus tip: Your outreach will be more successful if you create a smaller version of the infographic called an ‘infogram’, which can be used for sharing on social media. Use a strong component of the infographic that can stand alone in case it gets separated from the original content through viral sharing.

HollyBaumgartel.jpg Holly posts more about infographics and other marketing services at

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